Piano Staircase project was an example for The Fun Theory Award, an initiative of Volkswagen. The award recognizes “thoughts, ideas and inventions that help prove the fun theory. That fun is the easiest way to change people’s behavior for the better.” This particular project was realized in Odenplan, Stockholm with the aim to get “more people to choose the stairs by making it fun to do.” The experiment resulted in 66% more people than normal in choosing the stairs over the escalator. Fun, fun, fun! It also makes an amusing public installation art.
THE FUN THEORY / VOLKSWAGEN SWEDEN / VOLKSWAGEN BLUEMOTION / DDB STOCKHOLM from virutic on Vimeo.
